Ready to loose bookings? No? Read this!

The times that people looking for a hotel are booking solely based on a handful of “flat” photos and some videos are long gone! This is not to preach to our own choir, so to speak. It is a fact and it is happening now! Search on the Internet and you’ll see what is happening in the world…

Here are some statistics on virtual tours in the travel industry, collected from various sources on the Internet:

  • Websites with virtual tours are viewed 5-10 times longer than those without virtual tours.
  • A site with a 360º virtual tour and interactive media will receive 40% more views than a competitor’s site that is lacking media (Pew Internet Life Study).
  • Hotels that have virtual tours on their website, generate 48% more bookings (research by Best Western)
  • Rich media (interactive visuals, such as videos and/or virtual tours) increase conversion rates by 64% (ICE Portal)
  • Virtual Tours are used by more than 50% of all adult Internet users on a regular basis when performing Internet research. With strongly rising tendency. (”Clickz Stats“ Study 2006)

We collected some more headlines and snippets from various sites across the Internet, which you can find below.