Google My Business is the listing which appears on Google’s geo-dependent search results. Many customers never make it farther than your Google My Business listing. They call directly from these results instead of visiting the website.
It’s important to do everything you can to make this listing as interactive and interesting as possible. Often, it does the work of selling the customer—or losing the customer—for you.
In addition, listings which include the Google Streetview Virtual Tour night get a slight ranking boost in the search results, which can help them appear before competitor listings do.