Essential Resources for Advertising Success Archives | Demandbase https://www.demandbase.com/resources/resource_category/advertising-products/ Discover how Account-Based Marketing drives success for your B2B marketing. Sat, 11 Jan 2025 04:41:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.demandbase.com/wp-content/uploads/2024/07/favicon-150x150.png Essential Resources for Advertising Success Archives | Demandbase https://www.demandbase.com/resources/resource_category/advertising-products/ 32 32 The Ultimate Book Gift Guide for GTM Teams https://www.demandbase.com/blog/ultimate-book-gift-guide-for-go-to-market-teams/ Fri, 20 Dec 2024 07:23:09 +0000 https://www.demandbase.com/?post_type=blog&p=39210 Discover the must-read books for sales, marketing, and leadership professionals. Curated recommendations from top experts to inspire, educate, and elevate your GTM strategy this holiday season.

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]]> Unlock the Power of ABM at Scale Webinar https://www.demandbase.com/resources/webinar/scaling-abm-from-pilot-to-enterprise-success/ Mon, 16 Dec 2024 18:37:42 +0000 https://www.demandbase.com/?post_type=webinar&p=39042 Learn to scale ABM from pilot to enterprise-wide success. Join our webinar for strategies, frameworks, and expert tips to elevate your ABM strategy.

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]]> Are you ready to take your Account-Based Marketing (ABM) strategy to the next level?

Transitioning from small-scale pilot programs to enterprise-wide ABM campaigns can feel overwhelming—but it doesn’t have to be. Join us for an exclusive webinar where we’ll break down the process and provide actionable insights to help you:

  • Expand ABM across your organization with proven frameworks and strategies.
  • Align marketing and sales teams for maximum impact.
  • Leverage data and technology to identify high-value accounts and drive engagement.
  • Measure success at scale with metrics that matter to your business.

Event Details

Date: Thursday 23rd January

Time: 2:00 PM GMT

 

What You’ll Learn

This session is designed for B2B marketers and sales leaders looking to maximise ROI and achieve measurable growth with ABM. You’ll gain:

  • Practical guidance on scaling ABM beyond the pilot stage.
  • Real-world examples from organisations successfully implementing enterprise-wide ABM.
  • Expert tips on overcoming common scaling challenges, from resource allocation to technology adoption.

Don’t miss this opportunity to take your ABM strategy from good to great. Whether you’re just starting with ABM or looking to expand, this webinar is your roadmap to success.

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]]> 12 Days of B2B Cheer https://www.demandbase.com/resources/event/12-days-of-b2b-cheer/ Wed, 20 Nov 2024 19:21:58 +0000 https://www.demandbase.com/?post_type=event&p=38324 Unlock exclusive B2B tools and tips for 12 days! From ABM workbooks to playbooks, boost your 2025 strategies with daily resources to drive revenue growth.

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]]> The holiday season is here, and so are the tools and insights you need for a strong start to the new year!
From ABM workbooks to playbooks, check out twelve exclusive B2B tools and tips to boost your 2025 strategies and drive revenue growth.
Here’s a glimpse of what you can access:
  • 7 Planning Activities to Drive ABM Success Workbook
  • State of B2B Advertising Exclusive Report: 2nd Edition
  • The B2B Marketing & Sales Orchestration Playbook
  • ABM certification
  • And 8 more high impact resources!

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]]> 11 Best Cookieless Advertising Solutions for B2B Marketing https://www.demandbase.com/blog/cookieless-advertising-solutions/ Fri, 15 Nov 2024 22:21:49 +0000 https://www.demandbase.com/?post_type=blog&p=38120 The post 11 Best Cookieless Advertising Solutions for B2B Marketing appeared first on Demandbase.

]]> The post 11 Best Cookieless Advertising Solutions for B2B Marketing appeared first on Demandbase.

]]> Powering Enterprise Alignment: Demandbase Use Cases https://www.demandbase.com/blog/pipeline-nurture-enterprise-smarter-go-to-market-gtm/ Fri, 15 Nov 2024 08:00:58 +0000 https://www.demandbase.com/?post_type=blog&p=30018 Transform your pipeline into a unified growth engine. See how Demandbase One aligns marketing, sales and customer success for seamless customer journeys.

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]]> The post Powering Enterprise Alignment: Demandbase Use Cases appeared first on Demandbase.

]]> Mastering the 2025 Ad Game https://www.demandbase.com/resources/webinar/mastering-2025-ad-game/ Tue, 12 Nov 2024 21:03:39 +0000 https://www.demandbase.com/?post_type=webinar&p=38205 The post Mastering the 2025 Ad Game appeared first on Demandbase.

]]> The post Mastering the 2025 Ad Game appeared first on Demandbase.

]]> State of B2B Advertising Report: 2nd Edition https://www.demandbase.com/resources/report/download-2024-state-of-b2b-advertising-2nd-edition/ Mon, 04 Nov 2024 12:50:37 +0000 https://www.demandbase.com/?post_type=report&p=36899 Explore 2025 trends in ABM, AI, and more from the 2nd Edition of the State of B2B Advertising Report. Get market analysis and expert insights today!

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]]> The post State of B2B Advertising Report: 2nd Edition appeared first on Demandbase.

]]> CXO Unfiltered Webinar https://www.demandbase.com/resources/webinar/join-cxo-unfiltered-peer-networking-session/ Wed, 30 Oct 2024 15:11:04 +0000 https://www.demandbase.com/?post_type=webinar&p=37276 Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.

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]]> Join other CXO’s in a 45 minute session where the topics are crowd sourced, the networking is top tier, and you leave with new ideas to implement that day.

Community & Connection

Our CXO Unfiltered sessions & Private community channel are an open space for all CRO’s, CMO’s and CEO’s to connect together and discuss crowd-sourced topics.

Here’s what you can expect:

  • Topics driven by you (so it’s valuable to you)
  • Experts from your favorite brands to share their insights
  • Non-recorded space so you can have open conversations (get unfiltered)
  • Community building- meet your peers!

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]]> Bruce Springsteen Concert Event https://www.demandbase.com/resources/event/join-bruce-springsteen-concert-scotiabank-arena/ Mon, 21 Oct 2024 16:26:37 +0000 https://www.demandbase.com/?post_type=event&p=36795 Register for a night of networking and fun with B2B marketing and sales pros at Bruce Springsteen's concert on Nov 6. Join the waitlist now!

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]]> Register now to request a seat! We’ll get back to you to confirm your ticket.

Join Demandbase on Nov 6th to watch Bruce Springsteen at Scotiabank Arena. Enjoy a night of networking and fun with fellow marketing and sales professionals.

Let’s sing our hearts out, enjoy the show and make some new connections.

 

Event Details

Date: Wednesday, Nov 6, 2024, 6:30 PM (show starts at 7:30PM)

Location: Scotiabank Arena

Tickets: Will be shared the week before the event

Why Attend?

  • Make new connections in an ideal networking environment
  • Food and Drinks on us!
  • Take a break from the endless presentations and enjoy a night out. No slide decks allowed!

Who’s Attending?

B2B Marketing, Sales and RevOps Leaders

 

Your Host for the Evening:

Image of Kelly Hopping, CMO, Demandbase
Kelly Hopping, CMO, Demandbase
LinkedIn

 

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]]> CXO Unfiltered Webinar https://www.demandbase.com/resources/webinar/cxo-unfiltered-peer-networking-session/ Thu, 10 Oct 2024 17:50:50 +0000 https://www.demandbase.com/?post_type=webinar&p=36328 Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.

The post CXO Unfiltered Webinar appeared first on Demandbase.

]]> Community & Connection

Join other CXO’s in a 45 minute session where the topics are crowd sourced, the networking is top tier, and you leave with new ideas to implement that day.

Our CXO Unfiltered sessions & Private community channel are an open space for all CRO’s, CMO’s and CEO’s to connect together and discuss crowd-sourced topics.

Here’s what you can expect:

  • Topics driven by you (so it’s valuable to you)
  • Experts from your favorite brands to share their insights
  • Non-recorded space so you can have open conversations (get unfiltered)
  • Community building- meet your peers!

Register Now

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