How to Maximise your MarTech Stack for B2B Marketing Success

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Recorded at the Martechopia event in London, Sophie Rausch, Head of Digital Marketing at Randstad Enterprise delves into strategies for streamlining and optimising martech efficiency. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.

You’ll learn:

Martech stack overview: Explore Randstad Enterprise’s martech components and priorities for streamlining
Efficiency amid limitations: Navigate resource constraints using technology for optimal performance
ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch
Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack

Speakers

Sophie Rausch
Head of Digital Marketing, Randstad Enterprise

Paul Graves
CSM Team Lead, EMEA, Demandbase

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